“BAKE WITH LACTANTIA” Contest (the “Contest”) is sponsored by Parmalat Canada Inc. (the “Sponsor”). The Contest starts on March 20, 2019 at 10:00 a.m. Eastern Time (“ET”), (the “Contest Opening Date”). The Contest closes on June 11, 2019 at 11:59 p.m. ET (the “Contest Closing Date”). The “Contest Period” runs from the Contest Opening Date to the Contest Closing Date.


The Contest is open to all individuals who are residents of Canada and located in Canada at the time of entry, except individuals residing in the province of Quebec who are under the age of thirteen (13). Subject to the age limitation provided above, entrants who are under the age of majority in their province of residence at the date of entry are still eligible to enter the Contest and win a Prize provided that the entrant has parental consent and the parent or legal guardian of the entrant accepts the Prize and the terms and conditions hereof for and on behalf of such entrant and completes the required Declaration and Release Form (as further outlined below). Each entrant who is under the age of majority will be required to provide the contact email address and telephone number of his/her parent or legal guardian upon entry.

The Contest is not open to the Sponsor or its parents, related and affiliated companies, advertising and promotional agencies, or employees, officers, directors, representatives, agents, successors or assignees thereof (collectively the “Contest Group”), or any persons residing in the same household with members of the Contest Group. By entering the Contest, entrants agree to abide by these Official Rules and all decisions of the Sponsor, which shall be final and binding on all entrants in all matters pertaining to the Contest. The Contest is governed by Canadian law and is subject to all applicable federal, provincial and territorial laws and regulations. The Contest is void where prohibited by law.


Before the Contest Closing Date, visit www.bakewithlactantia.ca and click on the Contest logo to register and complete the online entry form by entering your unique PIN number obtained via 2(a), (b), or (c), below, and enter your required information (ex. Name, age, mailing address, telephone number, valid email address, etc.). You must have a valid email address, phone number, and mailing address to enter the Contest. Email accounts can be obtained free of charge from many Internet service providers. Internet access can be obtained free of charge from many public libraries. Only one (1) email address account and one (1) telephone number may be used by any person to enter the Contest. Proof of sending an online entry is not proof of receipt by the Sponsor. If the Contest entrant is under the age of majority in his/her province of residence at the time of entry, he or she must provide the email address and telephone number of his/her parent or legal guardian during the Contest registration process.

You can obtain a unique PIN number in three (3) ways:

a.By finding the PIN located on the inside of the specially-marked packs of Lactantia Butter products as described in 2(a) below;
b.Via mail as described in rule 2(b) below (no purchase necessary); or
c.Via Instagram as described in rule 2(c) below (no purchase necessary)

2(a). OBTAINING A PIN CODE BY PURCHASING A SPECIALLY-MARKED PACKAGE OF LACTANTIA BUTTER AT PARTICIPATING RETAIL STORES IN CANADA: Once you purchase a specially marked Lactantia Butter package of Lactantia Butter Sticks Salted (4x113.5g) or My Country Butter Sticks Unsalted (4x113.5g) you will find a unique PIN number inside the package. Enter this PIN number when prompted to do so on the Contest Website. There is no limit on the number of entries for a Prize using PIN Code entries, however each entry requires a unique PIN.

2(b). OBTAINING MAIL-IN PINS: NO PURCHASE NECESSARY. To receive a unique PIN number that, you can use to enter to win a Prize, without making a purchase, send a postage paid self-addressed envelope along with an original essay of fifty (50) words or more answering the following question: “Why is Lactantia Butter my favourite brand for baking?” to: “Bake With Lactantia” Contest, PIN Code Request, PO Box 38100, 550 Eglinton Ave West, Toronto On M5N 1B0. Proof of your mailing does not constitute proof of receipt. Sponsor is not responsible for lost, stolen, illegible, damaged or late PIN requests. A unique PIN will then be sent to you via mail at the address on your self-addressed stamped envelope. Upon receiving your unique PIN number by mail, log onto www.bakewithlactantia.ca and complete the online registration and entry form. Mail-in entry requests must be received no later than May 30, 2019 in order to receive a unique PIN number.

Limit one (1) mail-in entry request per envelope, with sufficient postage and an original essay, while supplies last. For further avoidance of doubt, upon receiving your mail-in request in accordance with the Official Rules, you will receive one (1) PIN, while supplies last.

2(c). OBTAINING A PIN VIA INSTAGRAM. NO PURCHASE NECESSARY. To receive a unique PIN number that, you can use to enter to win a Prize, without making a purchase, follow us on Instagram at @BakeWithLactantia. Upload your favourite baking photo on your personal Instagram page with hashtag #bakewithlactantia and share with us. Your Instagram account must be set to public for photo submission to be viewed by the Sponsor. Once the foregoing is verified by Sponsor, a PIN will be delivered via direct message to the Instagram account within seventy-two (72) hours. Instagram PIN OFFER starts on April 1, 2019 at 9:00 a.m. Eastern Time (“ET”), and ends on May 26, 2019 at 12:00 a.m. Eastern Time (“ET”). Limit one (1) PIN number per Instagram account.

Please Note:

a.Entries will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, garbled or mechanically or electronically reproduced. No communication or correspondence will be exchanged with entrants except with those selected for a Prize. Should it be discovered that an entrant is using the aid of computer software programs to auto-fill entries in an unauthorized manner, that entrant will be immediately disqualified from the Contest. The Sponsor reserves the right to disqualify all such entrants from future contests conducted by the Sponsor without further notice.
b.All PIN codes are unique and can only be entered once. After the conclusion of the Contest Period, all PIN codes that have not been entered will be null and void.
c.Please keep the original package containing your PIN, in the event that you are a potential winner, you may be required to present the original package for verification purposes. Failure to retain the original package with PIN may result in forfeiture of the winning prize


Winners must be residents of Canada.

All Prizes must be accepted as awarded without substitution and are not transferable, refundable, for resale or convertible to cash. If a Prize winner is under the age of majority in their province of residence, the Declaration and Release Form required to claim the Prize must be signed by a parent/legal guardian (as described in section 5 below).

The Sponsor reserves the right, in the event that a Prize, or any component of a Prize, cannot be awarded as described for any reason, to substitute the same for another prize or component of equal or greater value without liability.

If the selected entrant of a Prize forfeits the Prize, it will be re-awarded at the option of the Sponsor, subject to, among other things, time availability.

PRIZES: A total of five (5) Prizes are available to be won, each Prize consisting of a KitchenAid appliance set.
The approximate retail value of each set is $910.00 CAD. Each appliance set will be comprised of the following:

- One KitchenAid® 100 Year Limited Edition - Queen of Hearts Stand Mixer
- One KitchenAid® 100 Year Limited Edition - Queen of Hearts Hand Held Suite: Hand Mixer +Immersion Blender + Mini Food Chopper
- One KitchenAid® 7 Cup Food Processor

Odds of Winning: The odds of winning the Prize will depend on the total number of eligible entries received during the Contest Period.

Limit: One Prize per household


A random draw for all five (5) Prizes will be held on June 14, 2019 at 10:00 a.m. (ET) in Toronto, ON by an independent contest organization from among all eligible entries received by the Contest Closing Date.

Three (3) attempts will be made to contact the selected entrant at the email address and two (2) attempts at the phone number provided on their entry form between 9:00 a.m. and 5:00 p.m. ET during a period of seven (7) days following the draw. If the selected entrant cannot be contacted within seven (7) days, by either email or phone, he/she will be considered to have forfeited the Prize and will be disqualified and another entrant may be drawn from the remaining eligible entries until such time as contact is made with a selected entrant or there are no more eligible entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant.


All Prize claims are subject to verification. Please keep the original package containing your PIN, in the event that you are a potential winner, you may be required to present the original package for verification purposes. Failure to retain the original package with PIN may result in forfeiture of the winning prize. To be declared a winner, each selected entrant (or his/her parent or legal guardian, if the selected entrant is under the age of majority in his/her province of residence) must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question posed by email at the address provided during registration for the Contest. Each selected entrant will also be required to sign a Declaration and Release Form (the “Release Form”) (or, if the selected entrant is under the age of majority in his/her province of residence, he/she must have his/her parent or legal guardian sign such Release Form on his/her behalf) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, the Contest Group, Facebook (if Contest is promoted on Facebook), Instagram, the independent contest organization and each of their respective shareholders, directors, officers, employees, agents, representatives, parents, subsidiaries, affiliated and related companies, successors and assigns (collectively, the “Released Parties”) from any liability in connection with any Prize or the Contest.

Each selected entrant must return a signed Release Form within thirty (30) days of receipt, or he/she will be disqualified from receiving the Prize and another entrant may be selected from the remaining eligible entrants until such time as a winner is chosen or there are no more eligible entrants, whichever comes first. The Sponsor will contact each Prize winner within thirty (30) days of receiving his/her signed Release Form to arrange delivery of the Prize.

The refusal by any potential winner to accept a Prize (or any portion thereof) releases and forever discharges the Released Parties of all obligations related to the Prize, including delivery. If a potential winner is found to be ineligible, declines to accept the Prize, or in the event that the Prize confirmation or Prize itself is returned undeliverable, the Prize will be forfeited and an alternative eligible entrant may be randomly selected from the remaining eligible entries at Sponsor’s sole discretion.


A.Official Rules Govern
In the event of a conflict between the Official Rules and any instructions or interpretations of these Official Rules given by an employee of the Sponsor regarding the Contest, these rules shall prevail. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials including, but not limited to, the registration form, point of sale, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.

By submitting an entry into this Contest, each entrant confirms his or her understanding of and compliance with these Official Rules. Each entrant hereby releases and holds the Released Parties harmless from any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any Prize, participation in the Contest, any breach of the Official Rules, or in any Prize-related activity, including, but not limited to, computer viruses that the entrant or their household members may come into contact with through their participation in the Contest. The entrant agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the Contest, without any limitation, whatsoever.

Each Contest entrant must comply with the terms of use (if any) governing the Facebook.com (if Contest is promoted on Facebook), and Instagram. Entrants waive any right to any claim arising out of or relation to ambiguity in these Official Rules or in the foregoing platform’s terms of use (if any).

For greater certainty and avoidance of doubt, by participating in the Contest, each entrant releases and agrees to indemnify Facebook (if Contest is promoted on Facebook) and Instagram, and hold them harmless from and against any and all costs, claims, damages, (including, without limitation, any special, incidental or consequential damages), or any other injury, whether due to negligence or otherwise, to person(s) or property (including, without limitation, death or violation of any personal rights, such as violation of right of publicity/privacy, libel, or slander), due in whole or in part, directly or indirectly to participation in the Contest, or arising out of participation in any Contest related or Prize related activity, or the receipt, enjoyment, participation in, use or misuse, of any Contest or Prize related activity, whether hosted by Sponsor or a third party.

C.Limitation of Liability
Incomplete entries, damaged entries, illegible entries or entries received after the Contest Closing Date will not be accepted. The Released Parties take no responsibility for lost, stolen, misdirected, damaged, illegible or late entries, which for any reason are not received before the Contest Closing Date, or for printing, distribution or production errors.

None of the Released Parties assumes any responsibility for any problems or technical malfunctions of or relating to any telephone network or lines, unavailable network connections, failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications (regardless of whether caused by the sender or by any of the equipment or programming associated with or utilized in this Contest), human error in the processing of entries in this Contest, computer online systems or servers, computer software problems, traffic congestion on the Internet or at any website, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, the announcement of any Prize or in any Contest-related materials; nor will any of the Released Parties assume any responsibility for any damage to an entrant’s or any person’s computer or for breaches of privacy due to interference by third party computer “hackers” arising as a result of participating in this Contest.

For avoidance of doubt, none of the Released Parties assumes any liability for any personal injury or property damage or losses of any kind, including without limitation, direct, indirect, consequential, incidental or punitive damages which may be sustained to an entrant's or any other person's computer equipment resulting from an entrant's attempt to either participate in the Contest or download any information in connection with participating in the Contest or use of any website. Without limiting the foregoing, everything on any website is provided "as is" without any warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement. Furthermore, none of the Released Parties assumes any liability for any additional aspects of the Contest.

D.Contest Administration
All entries are the property of the Sponsor and none shall be returned. All decisions regarding the Contest remain with the Sponsor. In addition, the Sponsor reserves the right, in its sole discretion, subject to the approval of the Régie des alcools, des courses et des jeux (the “RACJ”), to modify, cancel, suspend and/or terminate any or all parts of the Contest for any reason.

The Sponsor reserves the right, in its sole discretion, to disqualify any individual that it finds to be in violation of these Official Rules. The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Any attempt to tamper with the entry process, interfere with these Official Rules, deliberately damage any website or undermine the administration, security or legitimate operation of the Contest, is a violation of criminal and civil laws, and the Sponsor reserves the right to seek damages and/or other relief (including attorneys’ fees) from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying entrants from this and future Sponsor contests. In its sole determination, the Sponsor may disqualify any person who acts in any manner to threaten or abuse or harass any person and to void all such person’s associated entries. The Sponsor reserves the right, in its sole discretion, to terminate or suspend the Contest should fraud, computer viruses, programming bugs, or other reasons beyond the control of Sponsor corrupt the security, proper play, operation, or administration of the Contest.

In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the Authorized Account Holder in whose name the email account is registered, provided that person meets all eligibility criteria of this Contest. "Authorized Account Holder" shall mean the natural person assigned to an email address and/or telephone number, by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address.
For Quebec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to the RACJ. Any litigation respecting the awarding of a prize may be submitted to the RACJ only for the purposes of helping the parties reach a settlement.

E.Privacy and Publicity Rights
By accepting a Prize, each selected entrant agrees to allow the Contest Group and/or the Contest Group’s designees the perpetual right to use his/her name, biographical information, image, photos and/or likeness and statements for programming, promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, worldwide, including but not limited to on television, video, the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law.

The Contest Group respects your right to privacy. Personal information collected from entrants will only be used by the Contest Group to administer the Contest and, only if consent is actively given at the time of entry, to provide entrants with information regarding upcoming promotions and/or events, product news or special offers from the Contest Group. For more information regarding the manner of collection, use and disclosure of personal information by the Sponsor, please refer to the Sponsor’s privacy policy, available at www.parmalat.ca.

F.Governing Law & Other General Provisions
The Contest is subject to applicable federal, provincial and territorial laws and regulations. The Official Rules are subject to change without notice in order to comply with any applicable federal, provincial and territorial laws or the policy of any other entity having jurisdiction over the Sponsor. All issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules or the rights and obligations as between an entrant and the Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Ontario, including procedural provisions, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

Any words herein importing the masculine gender shall include the feminine gender and vice versa in both the singular and the plural.

In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, as applicable, the English version shall prevail, govern and control.

®/ © 2019 KitchenAid. Used under license in Canada. All rights reserved. The design of the stand mixer is a trademark in the U.S. and elsewhere.

Lactantia & Parmalat are registered trademarks owned or used under license by Parmalat Canada, Toronto, ON, M9C 5J1. ©2019 Parmalat Canada. All rights reserved.